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The Scoop-CES 2015|Content Marketing Needs Marketing| Mental Health Apps January 7, 2015

Filed under: Corporate — CMI/Compas @ 5:28 pm

Director, Media Michele Sirkin is live on the scene at CES 2015 and reports, “The biggest trends I have seen so far (not counting the influx of selfie sticks) include 4K Ultra HD TVs, wireless headphones, virtual reality devices and 3D printers. Within the healthcare realm, wearables remains a hot topic, however, many of the products have shifted from fitness to more clinical, measuring things like glucose level, heart rate, body temperature and even bad breath.

Some of my favorite products of the day were:

  • A fitness tracker by Withings that actually looks like a watch
  • A 3D printing pen
  • A relaxation headset
  • For those of you who know me, you can bet I already ordered a dozen of these
  • But this seemed to be everyone else’s favorite.”

Another product showcased at CES, shared by Senior Media Planner Dani Barsky, is this at-home ear exam app and mini-probe tool. It’s expected to help patients, especially parents, make less frequent trips to the doctor.

Senior Search Analyst Shyam Desai brings us this Search Engine Watch article on content marketing and highlights, “With so much content being generated every minute, new content that isn’t being intelligently marketed with the right frequency is not being seen by the target audience and is simply contributing to Internet noise. A content marketing plan allows brands to build brand authority and garner attention through proper execution of tactics like social media, SEM, SEO, and retargeting.” Amen.

Smartphones can be used to monitor physical health and mental health too. The Ginger.io app helps doctors detect signs of depression by tracking things like text message frequency and tone of voice, which correlate to depression and anxiety. This article is password protected, so email me if you’d like to see it in its entirety.

Text message reminders to get the flu shot that included additional health information were shown to be more effective than reminders without any health content, according to a study in the Journal of the American Academy of Pediatrics.

Sony’s Attach is hot on the heels of Google Glass, turning any pair of eyeglasses into a microdisplay device.

-Amanda Kopec Preto, Manager, Strategic Marketing & Corporate Communications

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