SEM Analyst Shyam Desai tells us: “Kenshoo recently created an infographic giving a snapshot of SEM/Social activity in Q4 2014. While the 14-15% increase in SEM investment is not surprising to anyone, the 30%+ uptick in Social investment is significant and should be remembered when planning for 2015.”
How many opportunities for brand message delivery can you count in this infographic depicting a day in the life of a PCP? For an even deeper look into how to engage with PCPs-and 23 other key specialties-look here.
A man used 3D printing–and a whole lotta guts–to help treat his wife’s brain tumor by creating renderings of her skull and the mass, then working with doctors to determine the least invasive way to remove it. In other 3D health innovation news, this boy now has a prosthetic arm he can be proud of and is the talk of Star Wars fanatics everywhere.
The FDA has approved the first weight loss treatment device for obese adults.
-Amanda Kopec Preto, Manager, Strategic Marketing & Corporate Communications