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The Scoop – 2015 Media Trends | What to Know About ACOs | Lifesaving Ad January 22, 2015

Filed under: Corporate — CMI/Compas @ 5:11 pm

I’m back from maternity leave and excited to holler good morning to you with The Scoop. And if there’s one thing I’ve learned from now having two children, it’s that it’s super fun to have someone holler at you in the morning. Woo! A huge thanks and kudos to my colleague Amanda for running things while I tried to fit back into my pants.

Technology is driving new advertising possibilities in ways we never would have imagined in the years of the Palm Pilot (remember those? Geez.) 2015 is already heavily influenced by the wearables trend (by the way, Microsoft has announced their HoloLens just as Google killed off Glass), proximity targeting (that may be the buzz phrase of the year), and technologies that allow us to interact with our target audiences across screens and beyond the app. This is cool stuff – we’re in the age when consumers not only tolerate but also expect us to interact with them not only where they are but because of where they are. Trippy. Thanks to CMIO Susan Dorfman for this story.

ACOs differ from HMOs, in particular because they strive to correct the common issues that HMOs have, according to an article which calls them an evolution, but also cautions “New health care payment models have evolved from those that proved unsustainable in the past, but that doesn’t mean they’re guaranteed to be long-term successes.” So what does this mean for you? Our POV on how to engage ACO prescribers can walk you through the particular needs of HCPs that are part of ACOs.

An ad that can save lives? Now that’s good content. A UK ad is making the rounds on Facebook not just because it’s cute, but because it clearly and simply illustrates how to save a baby from choking. Speaking of babies, new research shows that health outcomes for babies conceived with fertility treatment assistance have continually improved over the past two decades.

So what are HCPs talking about this week? Our industry is saddened and mystified by the news of the murder of a physician by the son of one of his patients in Boston, with news media guessing it was because of the negative state of healthcare as a whole.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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