Greetings from Blizzard 2015, ravaging the Northeast and making us all wish we lived in Florida. Today we’re open for business but working from home, making email and cell phone the best way to reach us.
Scientists have figured out how to unboil an egg. Why is this big news? As one article explains, “scientists use all kinds of proteins in laboratory research that tangle and fold in similar ways during experiments. Finding a way to return those proteins to their original state could allow researchers to save a lot of time and money.” Thanks to Alya Sherman, SVP Alliance Management for this story.
I’m continuing to read Dr. Eric Topol’s “The Patient Will See You Now; The Future of Medicine is in Your Hands” and bringing you the top takeaways. His focus on diagnostic screening centers around the fact that in many ways this has not changed in decades – go to a blood center or hospital, tie on the tourniquet, fill up a few vials, wait days or weeks for results. He points to Theranos as an absolute breakthrough, and describes the experience quite differently: a small drop of blood is taken from his finger and analyzed with 50 tests immediately. Other examples of progress Topol points out:
- A new blood test that can take the place of amniocentesis for genetic prenatal screening
- Dogs sniffing out cancer – with 99% accuracy
- Medical schools that give graduates hand-held ultrasound devices rather than stethoscopes, urging them to “stop listening and start looking”
If you want to understand how Big Data can really impact patient care, as well as the obstacles to its use, take 4 minutes to listen to this NPR piece sent to me by SVP Customer Development Robert Kadar. Doctors love that they can tap into enormous amounts of data to provide better care for their patients, but the reality is that most doctors don’t have access to a reliable, easy-to-use and accurate database that can serve their needs.
FINALLY – a super-smart way to use wearables. Biogen has begun a campaign utilizing fitbit to gather data on MS, with the aim of leading to better treatments and health outcomes. Thanks to Nikki Faretra, Senior Media Planner, for this story.
Interesting side effect of the measles outbreak at Disneyland – pediatricians are finding that it’s now easier to convince parents to vaccinate.
-Carly Kuper, VP, Strategic Marketing & Corporate Communications