Collaboration Station

Where CMI, Compas, Singularity, InfoCures, & MEDtrak Come Together!

The Scoop – Cancer Education | Digital Tools Trumping Reps | Conde Nast’s Bold Move January 28, 2015

Filed under: Corporate — CMI/Compas @ 5:01 pm

Yeah, so – just kidding about that #Blizzard2015 thing. Anyway.

A study published in Cancer echoes our findings in a recent POV: those with breast cancer often don’t have even basic information about the disease.  This presents an opportunity to help stimulate and support education.

A study by Cegedim shows that digital tools are powerful influencers with physicians, and Exec. Director, Media and Advanced Audience Engagements Karima Sharif, who alerted me to this story, shared the following commentary: “Even though the stats are based on a global comparison with other nations, it resonates because the fact is that US sales rep interactions with HCPs is declining (due to restrictions or economics) and that means digital tools used for personal and non-personal make a difference. Our own Media Vitals data show that HCPs prefer emails as a top source in lieu of a sales rep- so just imagine when you strategically combine the two, how impactful those results can be!”

Conde Nast is blurring the lines of church and state, and the Twitteratti are none too happy. In a recent move in support of native ads, the company has asked its editorial staff to help write ads. From Paulette McCaron, SVP Media: “If I’m a journalist, my job is to REPORT. If I am an ad copywriter, my job is to sell. I don’t care how much they talk about transparency, this is taking the truth and seeing it through a sales lens.” So what do you think of this move?

NBC is charging $4.5 million for 30 seconds of Super Bowl space this year, and many brands are deciding it’s not worth it – including Volkswagen, which had been benefitting from the buy. It’s understandable – as much attention as the placement gets, it’s not the only way to make a splash at Super Bowl time. Still, plenty of brands are spending the cash and a few ads have been released.

Our partners at Physicians’ Education Resource (PER) and Director, Strategic Alliances Lauren Yeager shared with us the news that breast cancer survivor Joan Lunden will be keynoting the upcoming 32nd Annual Miami Breast Cancer Conference.

More availability of Kaleo pharma’s EVZIO, an emergency treatment for opioid overdose, was announced at the Clinton Foundation’s Annual Health Matters Activation Summit on Monday. This is poignant as the issue gained a lot of attention after the death of Philip Seymour Hoffman.  The event also focused on innovation in health with a focus on the initiatives of Nike, Jawbone, Theranos and others. Thanks Alya Sherman, SVP Alliance Management, for the heads up on this story.

Google believes in texting for health – the company has awarded millions in grants to CareMessage, a nonprofit that uses the medium to reach out to and educate at-risk patients.

Carly Kuper, VP, Strategic Marketing & Corporate Communications


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