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The Scoop – Oliver Slam | The Future is Content | Vaccine News of the Day February 10, 2015

Filed under: Corporate — CMI/Compas @ 5:01 pm

This video is making the rounds and is worth watching for those who want a primer on the PR issues plaguing our industry – Comedian John Oliver slams our industry for the bad side of some marketing practices. While it hurts to watch people saying bad things like this, it’s good to know and pay attention to what is being said.

It may seem like it’s all about technology, but really it’s all about the content (and we advertisers need to shift our focus), so says IAB’s President Randall Rothberg in an essay about will prove to be most important in advertising today, noting “the doors have been thrown wide open for those who have something interesting and provocative to say.”

Vaccine news of the day, part 1: what the what? Anti-vaxx children’s book tells of the benefits of getting measles…and is trolled by Amazon customers.

Vaccine news of the day, part 2: HPV vaccines don’t cause young women to engage in unsafe mommy-daddy time.

Manufacturing gets a big bump toward quality control with a new continuous production system that will allow quality checks during the manufacturing process, saving time and money.

Valentine’s love story of the day: What is Big Data telling us today? That men are interested in women like Amal Alamuddin. Shocker. Thanks to Senior Marketing Data Analyst Christine Hardy for this story.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications


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