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The Scoop – Google Health Update | FDA AE Guidance | Chronic Fatigue New Name February 11, 2015

Filed under: Corporate — CMI/Compas @ 5:07 pm

Google has updated its Knowledge Graph to include more information about health, and our search team experts will be issuing a POV to outline exactly how this impacts you. If you’d like an advance copy of the POV please email me.

FDA is making new recommendations on how side effects should be shown in ads, and our industry is taking notice. As Fierce Pharma explains, “Here’s why: The FDA knows that people often flip past that fine print completely. In fact, 40% of consumers say they usually don’t read any of the so-called brief summary of drug risks in print ads, the agency says.” FDA is recommending instead an up-front summary of the most common side effects. We are analyzing FDA’s guidance closely to provide further guidance on what this means for you.

Chronic fatigue syndrome may get a little more respect with a new name – Systemic Exertion Intolerance Disease – and set of diagnostic criteria, following the recommendations of an independent panel.

Vaccine news of the day: doctors are cautioning that ‘measles parties’ – where parents intentionally expose their kids to a child with measles in hopes of boosting their immunity – are a spectacularly stupid idea.

Valentine’s love story of the day: cyborg dating is now a thing.

Apple will begin adding racially diverse faces to their OS, as the Simpsons-esque yellow faces just aren’t doing it anymore. Thanks to Art Director Emiliano Begnardi for the update.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications


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