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The Scoop – What You Need to Know: Google’s Update | Paid Search Done Right | Cholesterol Roller Coaster February 12, 2015

Filed under: Corporate — CMI/Compas @ 5:15 pm

As promised – our search experts explain what Google’s Knowledge Graph update including more health information means for pharma and what you need to do to prevent a decrease in traffic to your site.

Words of wisdom from Justin Freid, VP, Search Engine Marketing & Emerging Media: “A lot of work goes into setting up a paid search account correctly. This article outlines one of the major issues that occur if your current SEM agency does not take the time to leverage the right match types and negative keywords at the ad group level. Monitoring of search query reports (SQR’s) should be done once a week at minimum. This is extremely important for pharma, since most companies have HCP and DTC focused accounts running for the same brands. A great test to understand if your agency has your account properly structured is to ask for a copy of the latest search query report and see what searches your ads are showing for.”

So now cholesterol isn’t bad. Or it is. Or whatever. I don’t know.

Valentine’s love story of the day: you can find love on a dating site – but hackers can also find your information. So keep let him steal your heart, not your identity.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications


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