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The Scoop – App POV | Obama, BuzzFeed, Selfie Stick | The New View-Master February 17, 2015

Filed under: Corporate — CMI/Compas @ 1:26 pm

An app a day keeps the doctor away? In this thought piece, Media Supervisor Kelly McFadden explains the importance of apps and how to engage your audience on this platform when they want to be engaged.

The deadline for enrollment on healthcare.gov was February 15th and President Obama did everything he could to raise awareness. I can’t imagine another president who would appear on BuzzFeed with a selfie stick, but sometimes you’ve got to put yourself out there to appeal to the your target audience.YOLO

Happy post-Valentine’s Day…I ate a LOT of chocolate this weekend. But that’s okay, because here’s a list of reasons why chocolate is good for you.

Just try to find something more fun than Mattel’s View-Master…how about the reimagined View-Master in partnership with Google, which gives you a virtual reality experience?

Analytics mid-workout.  Now that’s real time data. This LED jump rope displays eye-level analytics right before your eyes. Speaking of which, LG is launching a classy smartwatch, which features a heart rate sensor.

-Carly Kuper, VP, Strategic Marketing and Corporate Communications

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