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The Scoop – ePharma Summit Hot Presentation | Oscar Winners | Second Screen February 23, 2015

Filed under: Corporate — CMI/Compas @ 5:07 pm

Tomorrow SVP Media Paulette McCarron will be presenting at the ePharma Summit “Diamonds in the Rough: Strategically Target Underserved Prescribers to Move Your Brand’s Promotional Needle.” If you’ll be at the conference, don’t miss it. Get the play-by-play from Marketing Services Manager Amanda Preto on Twitter.

In case you missed the Oscars last night, here were the winners:

  • Comcast’s Wizard of Oz ad that promotes its service for the blind by visualizing the imagination of a blind child named Emily (Thanks Robert Kadar, SVP Customer Development, for finding this tear-jerker)
  • Dove’s Campaign for Beauty ad that calls for people to stop negative tweets and incorporates the hashtag #speakbeautiful
  • JC Penney’s ad campaign included a second-screen feature: play the game with your mobile, and they’ll donate to charity

And speaking of second-screen – Google’s new multi-screen study shows an interesting aspect to consumer usage – the emotional one. TV no longer commands full attention since people are tending to use multiple screens at once, and using multiple screens makes people feel a satisfaction they’re calling “found time.” Thanks to Justin Freid, VP Search and Emerging Media, for this story.

FDA’s approval of 23andMe is important as it shows how genetic testing may be regulated, according to an article that also explains that while it gives a clue, we’ll still have to wait and see how FDA regulates other aspects of genetic testing.

About 800,000 people signing up for insurance under Obamacare got the wrong tax information via and so the Obama administration is asking those affected to delay filing their tax returns.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications


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