Live from ePharma Summit yesterday, Marketing Services Manager Amanda Preto tweeted the highlights and shared this summary just for Scoop readers: Paulette McCarron, SVP, Media delivered smart audience insights and delicious baked goods to ePharma Summit yesterday. Paulette took us through sci-fi time travel reminding us that times have changed and budgets can be tight, so targeting the right prescribers who will show Rx lift is more critical than ever before. As we know from our audience engagement research, opportunities sometimes do exist within those very prescribers who were previously underserved–the long-tails–but who have potential when reached via the right channels with the right messages. Individually they don’t have great prescribing impact but together they do, so they shouldn’t be ignored. Also, we learned that everyone loves her brownies. For more information on long-tail prescribers and the CMI/Compas Own the Audience program contact Robert Kadar rkadar@cmicompas.
Also at ePharma PR firm Makovsky launched their new survey results, which found that more than half of Americans would like to use digital tools to manage their health, particularly people who are dealing with chronic conditions.
The kajillion dollar question of how wearable device data could connect to HCPs is answered in this example, as one hospital merges Apple’s HealthKit with Epic’s MyChart app to connect patient data to their doctors.
Cleveland Clinic and Cox Communications (try saying that 5 times fast) have partnered to launch an Internet of Things-type home health/telemedicine capability.
Bionic arms have enabled three amputees in Austria to perform everyday activities – very cool.
-Carly Kuper, VP, Strategic Marketing & Corporate Communications