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The Scoop – Mobile, Mobile, Mobile – Viewable Mobile Ads | Google’s Slow Label | Challenging the Norm March 3, 2015

Filed under: Corporate — CMI/Compas @ 5:01 pm

The year of mobile? SVP Media Paulette McCarron commented: While we’ve ironically dubbed many years ‘the year of mobile’ recent efforts to quantify and verify mobile advertising may make that tired axiom actually accurate soon. As this piece (complete with infographic) states, we’re inching forward towards industry consensus on what constitutes a viewable ad. While many hurdles remain, the need to ensure accountability within mobile space is a crucial one, with many millions on the line for advertisers and publishers alike.

More interesting news from Google, this time shared by SEO Analyst David Hur: Essentially, Google plans on adding a ‘mobile friendly’ label to their search results to let users know if the website has a mobile interface.  They are also considering this as a ranking factor for websites with good mobile design. I asked David how this differs from a story our colleague Brian Cox shared in last week’s Scoop; David: The two articles are related, but not exactly about the same subject. The “slow” label Google puts in search results would be shown to all users, regardless of whether or not they use a mobile device or desktop computer. The Google algorithm that determines if a website is mobile friendly will be used to display mobile search results for users who are using their mobile devices. With this in mind, there could potentially be some search results that are NOT mobile friendly and ALSO display a “slow” label (which would be a bad search result for any website). In most cases, a website that is mobile friendly would also have a fast page speed load time, since mobile website designs force developers to speed up the mobile navigation.  On the flip side, many websites that do get the “slow” label may prove to have a negative mobile browsing experience. In addition, David told me that their team will be making sure this change is integrated into recommendations to clients.

And speaking of mobile and Google, they’ve confirmed it’s looking at entering the wireless service game in competition with Verizon Wireless and AT&T, with one aim of doing away with dropped calls.

Healthcare today is better than it was even a few years ago, and it’s because of the people who question the accepted norm (not technology), says Atul Gawande in a recent interview. He also says we are under-utilizing the technology that we do have. Thanks to CMIO Susan Dorfman for this story. Gawande’s book, “Being Mortal,” is next on my reading list after I finish the excellent customer service book “Zombie Loyalists” by Peter Shankman.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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