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The Scoop – Apple Watch: All the Details | What to Watch on Twitter Today | Vice-Cancer March 10, 2015

Filed under: Corporate — CMI/Compas @ 4:04 pm

We’re attending this week’s Social Media & Digital Platforms Compliance Strategies Summit, so keep your eyes on our Twitter feed today and tomorrow for some delicious brain treats.

Yes, indeedy, the Apple Watch was launched at yesterday’s big event ($350-1100, 44+ apps, order April 10th to get it on the 24th, every detail imaginable in this article), in addition to a few other updates. It was fun to follow Wall Street Journal’s live updates, which included a great watch comparison (the newest Pebble has just become the most-funded Kickstarter project ever). Also, Christy Turlington wore the Apple Watch in a marathon. I would also wear mine for a marathon.

Wired points out that wearables won’t truly reach their potential until they tell users what they should be doing. Could this be the killer app for pharma?

Lots of buzz around the office about HBO’s Vice-Cancer; Media Director Tamara Cane noted: it’s amazing when you stop and think how scientists are always pushing the limits and testing new approaches to medicine. This latest documentary discussing the possibility of one day perhaps curing cancer with already existing viruses shows these scientists are revolutionary thinkers, leveraging what already exists and utilizing it for a different, ground breaking purpose.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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