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The Scoop – Internet of Things and Pharma | Smart Launch | Facebook Insights March 12, 2015

Filed under: Corporate — CMI/Compas @ 4:03 pm

After reading Jane Sarasohn-Kahn of Think-Health’s recent article on the Internet of Things for Huffington Post; I asked her where pharma fits in with IoT, and she explained: The pharma industry can greatly benefit from the emergence of the Internet of Things across several dimensions: first, to bolster medication adherence, where the ‘things’ people use every day that connect to the internet can help people stay on-course; second, in clinical trials, where connected ‘things’ can record activities of daily living that are relevant to measuring peoples’ quality of life under a particular therapeutic regime; and, third, by providing value-added information and services to people throughout the day — say, a useful recipe texted to a person managing T1D that puts together ingredients sensed in a refrigerator through an app, or a helpful ‘nudge’ (prompted by a sensor-enabled connected chair) to encourage a seated worker at a computer terminal to get up and take a quick walk around the office.

Smart launch campaign of the day: when Samsung in Turkey was going to launch a service for hearing-impaired customers, they didn’t just issue a press release – they taught an entire town sign language to so that one of its residents could have a day without barriers. Go ahead, watch the video and just try not to tear up. Thanks to our Christo Rey intern Jada for this story.

Facebook has partnered with DataSift to provide advertisers with better insights about what customers are talking about.

A doctor finds that by asking patients about their goals, rather than making assumptions about what they want, he’s able to provide better care.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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