Yesterday SxSW went to the dogs, and to the cats, despite Bill Murray’s poignant warning. So what are others saying about tech’s most eccentric conference? While the Wall Street Journal focused on how humor is a major focus (and I admit that Vitamin Water video is hysterical), health continues to be the star. Jane Sarasohn-Kahn’s blog details that her top takeaway from SxSW this year is: “Peoples’ growing role in self-determining health care based on growing deductibles, out-of-pocket payments for health care services, and preference for self-service and DIY formats across daily life activities, is driving demand for digital health products and services. SXSW is becoming a key venue for learning about these new-new things, confronting the confounding issues surrounding their adoption and innovation (such as privacy, health disparities, and health literacy), and meeting up with industry brethren who are keen to share ideas and brainstorm solutions.” Tune in for the last day of SxSW Interactive, brought to you by EVP Media Eugene Lee, on our Instagram, Twitter and Facebook feeds.
A new Cegedim report, which can be requested here, details the importance of on-demand, audience-centric media planning. Doctors expect to be able to find what they need whenever, wherever, so be there or be square.
This week in New Jersey a doctor used Facetime to deliver a baby. See? On demand.
Facebook has updated its community standards, taking more of a stance against hate speech and updating its definition of nudity – this is big news in some health circles, as some people like to visually chronicle breastfeeding and post-mastectomy scars.
Happy St. Patrick’s Day to many of our Scoop readers who are probably not reading this right now.
– Carly Kuper, VP, Strategic Marketing & Corporate Communications
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