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The Scoop – Top 15 Pharma Companies | Adherence Issues | Empire’s Focus on Bipolar Disorder March 23, 2015

Filed under: Corporate — CMI/Compas @ 4:00 pm

The top 15 pharma companies by revenue – drumroll please – start with Johnson & Johnson, Novartis, Roche and Pfizer, reports FiercePharma.

A new JAMA-published study found major adherence issues with acne medication, which actually increases when more than one medication is prescribed. The article went on to explain, “They also found that patients were less likely to fill the prescriptions for topical medications like the creams, lotions than for the pills. It was also found that paper prescriptions were less filled than the electronic prescription and over-the-counter products were less likely to be obtained than prescription drugs.”

FOX’s hit show Empire ended the season with a surprising focus on Bipolar Disorder, as one of the lead characters is unable to hide his condition. Will this raise awareness and get some viewers to see treatment?

Google is launching a new advertising service for Google Fiber that will offer advertisers much more viewer data than ever before.

Some patients undergoing chemo are using a new method to stave off losing their hair – they’re investing in cold caps, which freeze their scalps (an often painful process) – and it’s working for many.

It’s exciting to be honored as a finalist in this year’s MedAdNews Manny Awards for a Heart Award, which “…was created by the Med Ad News editorial staff to recognize agencies’ social responsibility and commitment to philanthropic and social causes.” The final winners are announced on April 23, but I feel like a winner already. Have a great week.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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