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Where CMI, Compas, Singularity, InfoCures, & MEDtrak Come Together!

The Scoop – Angelina Jolie Ovaries Removed | DTC Spending Spike | Google Patents Cancer Treatment March 24, 2015

Filed under: Corporate — CMI/Compas @ 4:05 pm

Angelina Jolie has had her ovaries and fallopian tubes removed to cut her cancer risk. Her name has been synonymous with drastic cancer prevention since she had an elective double mastectomy two years ago.

Nielsen data for MM&M shows that DTC spending in 2014 jumped nearly 21%, with most of the dollars devoted to TV. Magazine spending also grew, but newspaper spending dropped. The study did not track digital spend. MM&M will make the full report available on their website tomorrow. Thanks to VP SEM & Emerging Media Justin Freid for this story.

Google has apparently filed a patent for a wearable that would provide cancer treatments. Thanks to EVP Eugene Lee for this story.

Facebook is looking to be a source of much, much more than social connecting. NY Times reports “In recent months, Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.” The company is also rumored to be creating a standalone voice-calling app that would replace your phone.

Despite major innovations in health that include gene mapping, fitness tracking/Big Data and more, physicians as a whole still tend to stick with decades-old tests for diagnoses. But that’s starting to change. Thought leaders in medicine are leading the change by emphasizing the benefits of measuring and analyzing data points for better health outcomes. Today’s stethoscope and blood test may become tomorrow’s gene map and even better blood test. The Wall Street Journal profiles several of these initiatives, including one called CATCH, which is striving for new ways to measure and capture data on health.

Our VP, Product Development Karel Lahmy told me about Raspberry PI – sounds delicious, but is actually an interesting way to spur tech innovation, as he explains: It’s a mind blowing credit card size computer that costs $35(!?!),  with the intention of getting people (and mainly kids) to learn about computers and programming the old-school/hacker way. Rather than have everything set up for you as with the iPad/Windows, this computer (which uses Linux as its operating system) allows you to explore and build it yourself, it has drag and drop frameworks to create games or hard-core Python programming for more serious stuff. The computer was built by the Raspberry PI charity foundation (based in the UK), which started due to a concern in the declining rate of people applying to Computer Science program.

A Harris Interactive poll shows 81% of those polled would choose a generic drug over a brand name. 42% of those polled would “always” choose a generic, while 6% of those polled would “always” choose brand.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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