Hope you have been enjoying real-time updates via our Twitter feed and #CMIEvo from the eMetrics Summit in San Francisco. Next week we’re tearing it up at the DTC National Conference, April 7-9, which will cap off with a panel featuring our EVP Managing Director Eugene Lee on the future of technology in consumer engagement.
An update on a new tool from Justin Fried, VP SEM & Emerging Media: Content syndication is becoming more and more important as social media and SEO become major pillars in the pharma marketing world. With Twitter producing unheralded amounts of content in real time, they have created Curator, a tool that will allow marketers to finely filter content and share it with their audiences. This new tool will allow you to create advanced filters including elements such as keywords and hashtags as well as follower counts, location, languages and even more. These advanced queries can be utilized to ensure Twitter steams being shown on your website, at a conference or live on TV only show content of the upmost quality. Twitter also promises the ability to find quality content will become more seamless then before.
New surgical protocol, honed in Europe, is seeing success with trials in the US. It turns traditional routines like pre-surgery fasting and post-surgery bedrest around and focuses instead on making the patient comfortable and easing stress.
What to do if you can’t afford to donate a kidney? Crowdfund. A man who wanted to give his to a stranger in need turned to GoFundMe and exceeded his goals. A new era in organ donation?
Singer Avril Lavigne has gone public with her Lyme disease fight.
They’re being called a real-life Fault in Our Stars (omg how good was that book!) couple – as two teens with cystic fibrosis they fell in love, and then got married. Now they’re fighting for her lung transplant (his was successfully done a few years ago). Thanks to our Christo Rey intern Jada for this story.
Whether you’re searching for eggs or afikomen this weekend, I hope it’s happy and healthy.
– Carly Kuper, VP, Strategic Marketing & Corporate Communications
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