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The Scoop – What to Do About .sucks | EyeforPharma | FDA Expedited Access Program April 13, 2015

Filed under: Corporate — CMI/Compas @ 4:03 pm

Happy Monday! I have lots of great news for you today. Final call – our award winning Media Vitals research is about to kick off for 2015 – and now is your chance to weigh in with a question you’d like to have included. If you have a question you’d love posed to hundreds of doctors across two dozen specialties, please send it by Monday April 13 to Jose Ferreira, Exec. Director Customer Insights, at jferreira@compas-inc.com.

.sucks domains are on the market. While this may seem problematic for your brand, purchasing these domains allows you to control what, if anything, is shown when a user types in the URL. Justin Freid and I explain in this POV.

Last week was a big one for conferences – coming back from the EyeforPharma Conference, Robert Kadar, SVP Customer Development, Shared these interesting takeaways:

  • In a presentation given by Craig Fiebig, VP Product Marketing, Tech and Applications, IMS Health he asked the question: “What percent of your audience visits Wikipedia prior to visiting your branded or unbranded Web sites? Answer: 70%, which is proof that you have lost control of the conversation.” [Note from Carly – if you have a Wikipedia editor on your staff, no you haven’t!]
  • Merck’s Wim Vandenhouweele, Emerging Markets Innovation shared that to increase risk-taking and reduce the fear of failure they give out awards for ‘Best Learning’ with the message that a new project that doesn’t meet its end-point goal can be celebrated if valuable learnings occurred. He also shared that when he achieves success he doesn’t say “win-win”, he says “win-win-Wim”. That had lots of folks chuckling.

FDA’s Expedited Access Program (EAP) will start tomorrow – it aims to make medical devices more quickly available via a limited fast-track approval process. Thanks to Karima Sharif, Exec. Director, Media and Advanced Audience Engagements, for this story.

Here’s the latest in the exciting world of congressional bills: mHealthNews reports “Two telehealth bills proposed in 2013 and 2014 are set to be reintroduced to Congress, putting legislators back on track to discuss giving providers more opportunities to use telemedicine and be reimbursed for it. The bills, orchestrated by Reps. Mike Thompson (D-Calif.) and Gregg Harper (R-Miss.), had been delayed due to Congress’ work on the Energy and Commerce Committee’s work on telemedicine initiatives. But officials at the American Telemedicine Association, which had a hand in developing both bills, said they’ll soon be brought back.” Thanks to CMIO Dr. Susan Dorfman for this story.

What if Don Draper sold microtargeted digital ads? Vox brings up this point of how advertising has changed in honor of Mad Men’s final season, and it’s definitely an interesting thing to consider. It was all guesswork back then; today we know so much. Thanks to Sarah Darcy, Associate Media Planner, for this story.

A new study shows that mobile health content can help ‘bridge the patient-physician gap’ as more than half of patients are sharing collected data with their doctors. Andrew Richardson, Supervisor Insights & Analytics, shared this story and commented: I have a family member who uses a diabetes app that syncs with her glucometer and her food diary. She’s able to share the protected website with her doctor who can review her logs at any time and come prepared for their appointments with suggestions on how to better manage her condition.

Tomorrow is Free Cone Day at Ben & Jerry’s. What’s your favorite flavor?

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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