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The Scoop – Speaking Doctors’ Language | Mammogram Recommendations Change | Viral Video of the Day April 22, 2015

Filed under: Corporate — CMI/Compas @ 4:02 pm

We pride ourselves on being able to speak doctors’ language – but a new book shows how deep the jargon goes, with terms doctors use to communicate quickly without hurting patients’ feelings. “Frequent flyers” are patients who come back often, “status dramaticus” is for patients who think they’re dying but aren’t. But here’s one tricky thing the article points out – once the secret language is shared (like “GOMER” being used on the show Scrubs) doctors stop using it. Thanks to CMIO Dr. Susan Dorfman for this article.

To mam or not to mam? This week, a government panel says yes – every two years after age 50, earlier if women so choose. Meanwhile new genetic tests for breast cancer are showing promise.

A study of more than 95,000 children found no link between autism and vaccinations – so can we finally put this myth to bed?

Viral video of the day: Mother’s Day is coming up, and brands are getting ready. This is the time of year when companies create moving videos that make you ok with the fact that you came to work with spit-up on your blazer (hypothetically.) This Pandora ad, which shows in a unique way that all moms are unique, will make you cry in your office-you have been warned.

On a quite related note, it’s National Infertility Awareness Week.

Streaming video is now mainstream, says IAB, as one in three Americans have streaming-capable devices. Thanks to Karima Sharif, Exec. Director, Media and Advanced Audience Engagements, for this story.

Drama of the week: Dr. Oz is on the defensive after a group of doctors call for his firing from Columbia University because of his history of promoting what they call “snake oil” treatments.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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