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The Scoop – New Diabetes Journey Whitepaper | Telemedicine Advances | Deliver-a-Doc May 1, 2015

Filed under: Corporate — CMI/Compas @ 4:01 pm

The diabetes journey touches many people in many ways, from patient to caregiver to healthcare professional. In a new whitepaper collaboration by CMI/Compas and Endocrine Today, that journey is explored to show how pharma can support.

A new partnership between telemedicine startup (with Dr. Phil backing) Doctor on Demand and United Healthcare has people buzzing about what’s next for telemedicine. Karima Sharif, Exec. Director, Media and Advanced Audience Engagements, has been studying telehealth trends, and commented: It hones in those key proponents, insurers and user experience, which are really key for the success of telehealth. If the patient wants to do a virtual visit, it would be ideal to make sure it mimics a live visit for comfort and the best user experience. Patients should have the choice and if they make that choice, they should receive an equivalent experience…outside of waiting for a physician or HCP for hours like in a real ER or doctor’s office. But if a patient wanted to do a live visit, again the choice is theirs. Just think of how drive-thrus have been so successful for the fast food industry…have it your way! And if the patients are making the choices, it is great to see that payors are fostering it by adding virtual visits into insurance policies and coverages. Again, if a patient chooses to do a virtual visit, payors like United are helping to make that happen!

On the other side of things – this just in from Campaign Analyst Katelyn Inman: Are house calls really a thing of the past? Heal doesn’t think so! This startup is being touted as the Uber of the healthcare world. Just download an app to request a house call, as long as it’s between the hours of 8 a.m. and 8 p.m., and a doc will show up to your door within 60 minutes for a flat rate of $99! Now that’s healthcare on demand!

Apple is partnering with IBM to tailor iPad apps (mainly health related) to seniors…so no more of this.

Patient win of the day: Take me out to the ball game, take me out to the crowd, but no thanks on peanuts and Cracker Jacks, I’m allergic and would have an attack…

The top skills employers want from marketers includes data analysis, SEO, and SEM/PPC. Thanks to SEO Analyst David Hur for this article. Indeed we are hiring – tell your friends!

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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