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The Scoop – Mother’s Day Ads | FDA Free Speech Meeting | Cancer Screening Rates May 8, 2015

Filed under: Corporate — CMI/Compas @ 4:01 pm

This Sunday is Mother’s Day, and because I’ve had to use one of these a few times this week, I think I’ve earned it. Of course the ad industry takes note and gets as creative as possible, mostly with tear-jerkers like the Huggies ad we saw earlier in the week, but Hallmark takes the tear-jerker a step further with its #putyourheartopaper campaign that may be the first to feature a transgender person. Continuing the trend of loved ones secretly watching interviews, Tempur-Pedic made me want to cry and take a long nap. And if you’re still not crying – laugh until you cry with Samsung’s great #textsfrommom ad. And one more thing to note – pregnancy with a chronic disease is even more challenging and complex than (already pretty tough) ‘normal’ pregnancy, so give the moms in your life a hug this weekend. And a nap.

FDA will be holding a meeting this summer to address the free speech/off-label issue. If it’s ruled that off-label discussion falls under free speech, it could have huge effects for our industry. This issue has been going on for a while and I’m really interested in seeing how it turns out – thank you to Chief Commercial Officer Dr. Susan Dorfman for this story.

Many Americans are not having the recommended cancer screenings, according to a new report. The CDC report showed screenings are low for colorectal, breast and cervical cancers.

New meaning to the term crazy eyes: when a doctor contracted Ebola, one of his blue eyes turned green.

Want to influence heart health? Think digital. A Mayo Clinic study found that, according to mobihealthnews, “in general, digital health interventions can be of great benefit in improving outcomes for cardiovascular disease.” Thanks to Karima Sharif, Exec. Director, Media and Advanced Audience Engagements, for this story.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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