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The Scoop – Cons of Cost Sharing | Off-Label Use Suit | Facebook’s Search Competition May 12, 2015

Filed under: Corporate — CMI/Compas @ 4:11 pm

New studies show that cost sharing actually backfires with the sickest patients, who will try to avoid deductibles by cutting down on treatments or preventative care, which makes them sicker (=more costly) in the long run.

Today’s hot news: a small Ireland-based pharma firm, Amarin, is suing FDA for the right to discuss off-label use of its products. As reported in Thursday’s Scoop, FDA is holding a meeting this summer to address this issue. Thanks to Chief Commercial Officer Susan Dorfman for this story.

Facebook is launching a search competitor to Google. I wasn’t sure if this meant I should be hiding under my bed with a month’s worth of rations, so I asked our VP SEM & Emerging Media Justin Freid, who explained “Hundreds of millions of people share news and links on Facebook each day; much of the time, those links are found on other web properties and copied into status updates. With Facebook now having the functionality to add links via a new search function, users will be able to find the content they are looking to share directly in their newsfeed. While this is by no means a game changer to the major search engines, it will keep users engaged on Facebook and preventing them from visiting other sites. This of course, presents an opportunity for Facebook to continue to serve advertising to those users.”

Will smartwatches take off, or will people take them off? (Hah! See what I did there?) Point/counterpoint in Wall Street Journal has some good nuggets: For: “less capable, yet more convenient.” Against: “not a necessity for the masses.”

Google is working on enabling you to order food delivery directly from your search results. That’s the way to my heart, Google. Thanks to SEM Supervisor Shyam Desai for this story.

Three of Steve Jobs’ business cards raised more than $10k for charity.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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