We’re having a free webinar (register here) on a topic that’s hot, hot, hot. On June 4 at 2:30, understand the challenges of EHR and learn what opportunities exist for pharma in a free live discussion led by Dr. Michael Shannon, Endocrinologist and Medical Director ACO. This will include a live Q&A at the end, so bring your questions. What you can expect to take away:
- An understanding of what challenges exist to providers and health systems related to EHR
- Where opportunities lie for pharma
- How to improve the process
- How to encourage collaboration across systems
Ad of the day: My colleague Gazelle asked me to implement a makeup-saver by including warnings when Scoop includes a tear-jerker. So consider yourself warned – this next story is a doozy. Watch this gorgeous ad from Argentina show, through the experience of a faithful dog, why organ donation is so important. *sob* Side note – I recently read that the country with the highest levels of organ donation may have those high levels because their form is opt OUT rather than opt IN. Hmm.
Campaign of the day: KFC offered customers a disposable Bluetooth keyboard placemat so they could use their smartphones while eating the – well – finger licking food. While it was just a one-week campaign in Germany, the impact was pretty big. I think my favorite part of the story is the use of the term “hungry punters” – I have NO idea what that means but it sounds great.
A social media initiative results in a win for children with disabilities – #ToysLikeMe encouraged people to modify and photograph toys as a way to encourage a toy company to launch toys with visible disabilities. Small British toymaker Makies answered the call and is launching a line that includes hearing aid accessories and birthmarks. I should note that Mattel’s American Girl dolls have many of these features available already – including wheelchair, glasses and hearing aid, and even the opportunity to order a doll without hair. I found this while working on this synopsis – the idea had more than 6,000 supporters but needs 10k to be considered by Lego. Hopefully this will be part of all toymakers’ plans.
It’s tough for anyone to deliver bad news, but especially for doctors who have to tell patients or loved ones some pretty bad news. So, classes and workshops focused on improving doctors’ communication have risen in popularity.
Sandra Lee, famous as both a TV host and political girlfriend, made news this week as she had a double mastectomy.
– Carly Kuper, VP, Strategic Marketing & Corporate Communications
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