The US ad market is expected to grow an average of 3.1% over the next four years. Growth for TV will be lower, and growth for digital overall will be higher.
This article on word-of-mouth marketing offers important reminders on best practices in marketing – simple but smart: regularly see where your brands index in search, and do regular customer surveys.
Not too much expected from today’s Apple event that will affect our industry immediately, but there may be more beefing up to the Apple Watch app store by opening up more opportunities to developers – and many of them have health on their minds.
The CDC has issued new treatment guidelines for STDs.
Wash your hands.