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The Scoop – Keeping Websites Healthy | Mobile Health Tracking | Sponsor Generated Content June 10, 2015

Filed under: Corporate — CMI/Compas @ 4:00 pm

President Obama defended his health care law in a speech yesterday to an important influencer group, as Wall Street Journal explains “The speech came ahead of a Supreme Court ruling on a key component of the law, expected by June 30.” Republicans gave the speech two thumbs down.

Graphic of the day: SEO Analyst David Hur shared this article and graphic, which describes actual methods on maintaining a “healthy” website optimized for search engine optimization.

Of insured people with smartphones, a small number (only 30%) are interested in tracking their health on a mobile device. HealthMine – the company that ran the survey – reflects that this just shows the industry is at a point of new growth for mobile tracking. Thanks to Karima Sharif, Exec. Director, Media and Advanced Audience Engagements, for this story.

Among the Wall Street Journal’s news stream was this article – interesting to me, as it was labeled as “Sponsor Generated Content” – that’s right – native ads, under another name, but still smelling as sweet for advertisers.

Interesting take on hot news, part 1: new research shows schizophrenia could be caused by exposure to cats at a young age; household pets respond.

Interesting take on hot news, part 2: how to cause unbelievable demand for a drug? Make it unavailable to 50% of the population. Obviously that wasn’t the intention, but it’s interesting to observe and study the controversy surrounding this topic.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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