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The Scoop – Google Changes and Pharma | Apple Launch Week | Media Vitals Fact of the Day September 8, 2014

Filed under: Uncategorized — CMI/Compas @ 5:12 pm

Google has continued to make changes in AdWords, and yes that can affect your campaigns. However, as Justin Freid, VP Search Engine Marketing & Emerging Media explained in a press interview, “Working in the pharmaceutical industry, the means by which ads are shown and how they are displayed is extremely important. Most pharmaceutical companies require all keywords, ad text and landings pages to be reviewed by legal before it can be set live. In order to combat this, our SEM Managers at CMI have to stay on top of everything Google is pushing out. With legal ramifications a part of any update, we are also proactive in communicating the changes to our clients and their legal departments.” If you’ve been wondering how searchable your website is compared to your competitors’—a critical marketing question—we can tell you; contact us for a free audit of your website or paid search campaign.

Happy Apple launch week, everyone. It’s almost a given that (along with a new iOS update) the company will be launching its iWatch with health tracking, as well as beefing up other health offerings, and it will be interesting to see how they approach it and what they have at launch. In related wearables news, a startup contest has netted 10 new wearables prototypes ranging from baby vitals tracking to body temperature monitoring and management – imagine that your next wearable can cool or heat your body as needed. Cool stuff.

The Wall St. Journal reports on an interesting legal case regarding generics labeling, specifically how quickly a generic must match changes to its branded equivalent. “The Supreme Court held three years ago that generic makers can’t be held accountable for failing to warn about risks that haven’t been identified by the branded manufacturer. The new case, which the Supreme Court has been asked to review, would test generic manufacturers’ responsibility when the risks are known.”

App of the Day: Figure 1 is being called an Instagram for doctors – it allows doctors to share photos related to patient cases to crowdsource diagnoses. Barely a year old, the app has more than 115,000 signed up and is most popular among younger docs.

In today’s epidemics news:
• Children across at least 10 US states are being affected by what seems to be a new respiratory virus.
• A patient with Ebola virus in a Nebraska hospital is stable and making progress. He had been working in Liberia when he contracted the virus.
• What happens when some of the population doesn’t vaccinate? The rest suffer, as shown by a CDC graph that illustrates the boom in the resurgence of measles.

Media Vitals Fact of the Day: Analyze this-89% of psychiatrists look for drug safety and side effects when looking for drug related information.

If you’d like to be on the list for an early copy of the first Media Vitals insights report, What Prescribers Want & Need from Pharma: 10-Specialty Report, click here.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications
Keep up with the hottest industry news by signing up for The Scoop here!


The Scoop-Wearables and the ER| Big Pharma News| Exercise and ADHD September 5, 2014

Filed under: Uncategorized — CMI/Compas @ 3:51 pm

A special thanks to our valued client Matt Gursky, Sourcing Lead, Marketing Services at Janssen Pharmaceuticals for today’s lead story and some really smart insight to boot. This article looks at what brings patients back to the emergency room after they’re discharged—uncertainty about the condition they were treated for and anxiety about that unknown. As Matt suggests, wearables-a trend we forecast to have influence on patient health in the future-could be one way to reduce ER readmissions. Patients will be able to better manage, monitor, and understand their health.

It was a big day for other pharma companies we’re proud to work with: Abbott got the green light to market its FreeStyle Libre Flash Glucose Monitoring System and FDA has granted approval to Merck on its new drug for advanced melanoma treatment.

In a related story, a powerful new cancer drug is being sold in Japan. While cost is high, so are expectations that it will yield significant advancements in cancer treatment.

As a new school year begins, think about telling your kids NOT to sit still. New research shows that even a light amount of exercise can help children improve their focus.

And so it begins. The Wall Street Journal reports the enrollment website has been hacked.

Apple has announced it will live stream next week’s iPhone 6 event. Will you be watching?

Media Vitals Fact of the Day: Physicians are multi-screen users. Laptops and desktops are the most used devices; 92% use laptops compared to smartphones (71%) and tablets (45%).

For your own free copy of the Media Vitals 10-Specialty Report, click here.

-Amanda Kopec Preto, Manager, Strategic Marketing & Corporate Communications
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The Scoop-Patient Inspiration| Google Glass| Safety Technology September 3, 2014

Filed under: Uncategorized — CMI/Compas @ 6:41 pm

Today’s daily dose of inspiration is brought to us in this story. Diagnosed with stage IV cancer at the age of 14, this patient is now fighting the disease as a cancer lab researcher. And in this related story—a gaming community comes together to support a player diagnosed with an aggressive form of cancer.

A Google Glass app reads emotions, opening up new possibilities for communication for people with disorders such as autism.

The CDC is recommending two vaccines instead of one to prevent pneumonia in people ages 65+ this season.

General Motors has announced plans to launch the world’s first mass-produced cars with eye- and head-tracking technology that detects when drivers are distracted.

Media Vitals Fact of the Day: 39% of physicians believe wearable apps and technologies can help manage patients’ health.

If you’d like to be on the list for an early copy of the first Media Vitals insights report, What Prescribers Want & Need from Pharma: 10-Specialty Report, email me or click here.

-Amanda Kopec Preto, Manager, Strategic Marketing & Corporate Communications
Stay up-to-date with all things Media Vitals by signing up for The Scoop here.


The Scoop-Lather Against Ebola| Clinical Trial Successes| Glaucoma & Cell Phones September 2, 2014

Filed under: Uncategorized — CMI/Compas @ 3:58 pm

Welcome back from the long weekend. West Africans continue to get creative with ways to spread Ebola prevention awareness. In addition to the rap songs we reported in last week’s Scoop, the “Lather Against Ebola” campaign puts a spin on the ice bucket challenge to educate the public.

Clinical trials of a new Novartis heart drug are showing positive results in prolonging and improving the lives of people with heart failure. Similarly, clinical trials of a Sanofi and Regenron Pharmaceuticals cholesterol-lowering drug have shown success in preventing heart attack and stroke.

What happens when doctors find themselves feeling “impatient, indifferent, and dismissive?” More importantly, what does this mean for patients?

A tiny device implanted in the eye and monitored by a cell phone could help patients monitor glaucoma and ultimately prevent blindness.

If you’ve been wondering how searchable your website is compared to your competitors’—a critical marketing question—we can tell you. Our Search experts are here for you; simply contact us for a free audit of your website or paid search campaign and be on your way to Search optimization bliss.

Media Vitals Fact of the Day: 21% of endocrinologists use their tablets daily to communicate information to a patient during a consultation, compared to a limited 3% of emergency medicine physicians using tablets.

If you’d like to be on the list for an early copy of the first Media Vitals insights report, What Prescribers Want & Need from Pharma: 10-Specialty Report, click here.

-Amanda Kopec Preto, Manager, Strategic Marketing & Corporate Communications
Catch The Scoop daily by signing up here!


Rock the SxSW Vote | First Pharma Incubator | Smart Watch Wars August 28, 2014

Filed under: Uncategorized — CMI/Compas @ 9:17 pm

There’s still time to vote our favorite South by Southwest Interactive panel finalist, “What’s tougher, interactive or curing cancer?” The panel will feature our EVP Eugene Lee and our partners Deb Nevins from Boehringer Ingelheim and Akash Pathak from AbbVie. If you haven’t yet, check it out!

Bayer is the first pharma company to launch a health incubator. The company’s Grand4Apps is kicking off with 5 startups chosen from more than 70 applications.

The smart watch wars kick it up a notch as it’s leaked that Apple will likely launch their iWatch on September 9, and Samsung launches a version of their watch that doesn’t need to connect to a smartphone.

Speaking of competition, major pharmacy companies CVS Caremark and Walgreen are competing to see how many partnerships each can rack up in line with ACA requirements and suggestions, with CVS currently in the lead.

I absolutely love this – baby announcement as Apple-themed sell sheet.

Diabetes comes with a lot of stigma, and that’s salt in the wound to many who would like to do without the inaccurate comments and assumptions.

Each year we benefit from having four interns come to us via the Christo Rey program as sponsors of the program. “Signing day,” where we get to announce who we’ve “hired,” was yesterday, and a photo of our team is posted on our social sites. To learn more about this wonderful program visit the Christo Rey Philadelphia website.

-Carly Kuper, VP, Strategic Marketing, Corporate Communications
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The Scoop – Journal Spend Trends | Harnessing Wearables Data | Robots in Healthcare August 27, 2014

Filed under: Uncategorized — CMI/Compas @ 3:57 pm

“Data is the new currency,” explains Nicole Woodland-De Van, SVP Buying Services & Deliverables, in MM&M’s brand new spend trends feature. The article reviews the top trends and where media spending is going, notably that journal spending is steady and that technology including programmatic buying and Big Data plays more and more into how we buy media.

The big question in wearables is what to do with the data – one great answer that’s actually in motion is to cut costs while improving health outcomes by pairing wearables companies with insurance companies (although with news overnight that Aetna is discontinuing its CarePass consumer health platform it’s clear there’s still a lot of refining to be done). Yes, there will be some fraud, but overall the greater benefits can outweigh that potential. Connecting the data to HCPs will continue to be an attractive but overwhelming prospect.

Robots that can help in healthcare range greatly, and include exoskeletons for paralyzed people and prosthetic limbs that we’ve been hearing about, but also include other fascinating ideas such as a hair-washing chair for the elderly, a blood tester (actually sounds a little scary) and a wheelchair bed. This roundup shows the wide range and is totally fascinating. Add to the list existing devices being used in new ways, like the Wii showing promise for MS patients.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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PhIMA Client/Agency Relationship Learnings | Amazon’s Ad Platform | Earthquake August 25, 2014

Filed under: Uncategorized — CMI/Compas @ 3:42 pm

The agency/client relationship can benefit from 5 basic tenets, reports Assistant Media Planner Emily Chau from the PhIMA panel creativity Janssen Product Director, Metabolics Donna Hodge and CMI VP Media Director Beth Barron.
1. Trust- A trust filled client and agency relationship appreciates that the other party is considered an expert in their respective fields. This respect level is the foundation for setting campaign expectations, maintaining transparency and the ability to challenge ideas for the greater good of the business.
2. Vision- The idea of vision may include innovation. “The agency’s job is to help the client uncover what they don’t already know about themselves or the marketplace.”
3. Communication- Communication is key to a successful and happy client/agency relationship, just like a marriage!
4. Learning- Learning can come from anyone, from Junior to C-level. Everyone is a person and may have ideas that they should speak up about. Learning can also come from “good, bad or ugly” situations that arise during campaigns. The way in which the clients and agencies interact to handle these situations determines if a relationship will flourish or end.
5. Growth- In order for brands and agency relationships to flourish, the two parties must be embedded in each other’s future business, not just the short term. At the end of the day, agencies aren’t hired to deliver mediocrity. Successful businesses are hired to deliver greatness and will only succeed if they’re workforce is happy and knowledgeable.

This weekend’s hottest business news: Amazon is looking to get into the advertising space, challenging Google AdWords and others with its own platform. On a related note, some are asking – if Google and Apple are prioritizing health as a growth industry, and they’re all trying to eat each other’s lunch, will Amazon be next to invest in health?

This weekend’s other hot news: a 6.1 earthquake in California had Jawbone’s PR people up at night developing a clever story that pointed out how sleep can be disrupted, and including a chart gleaned from its Up trackers.

Just weeks away from the release of the iPhone 6 and the rumor mill is grinding away, with leaked photos of what may be the phone as well as conjecture that the charger may be changing.

Finally, something to look forward to in October – Atul Gawande is out with a new book, “Being Mortal,” Oct. 7.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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