Collaboration Station

Where CMI, Compas, Singularity, InfoCures, & MEDtrak Come Together!

The Scoop – EHR Webinar Today | Robot Teddy Bear | Diabetes and Bacteria June 5, 2015

Filed under: Corporate — CMI/Compas @ 2:57 pm

Today’s the day – and your last chance to sign up for our free webinar featuring Dr. Michael Shannon, Endocrinologist and Medical Director ACO. You’ll learn more about opportunities for pharma in EHRs and how to improve the process. Bonus-this doc is hilarious.

And, today we’ll be sharing on Twitter interesting facts about the EHR space – check it out in real time.

Boston Children’s Hospital is investing significantly in robotics, and the results may be a robot teddy bear that can help children heal. Thanks to our Christo Rey intern Jada for this story.

Research suggests that Type 2 diabetes could be the result of exposure to bacteria. Thanks to Marketing Research Coordinator Kaitlin Lucas for this story.

A new Google app can estimate the calorie count in food that you’ve photographed.

 

The Scoop – One Click Rule Explained | Meeker Internet Trends Analysis | Teens Online June 2, 2015

Filed under: Corporate — CMI/Compas @ 4:16 pm

The proposed “one click rule” is a big deal – it could open the door for better conversations with our audiences, as our new POV explains. Check it out to get up to speed.

What are teens looking for online? Health information – in droves. A new study shows that the majority of teens have searched for information regarding their health, although they’re dubious about what they find.

Mary Meeker is one of our COO Jim Woodland’s favorite people. He just loves what she can do with an excel document. So anyway, Jim gave the heads-up that she’s come out with her Internet trends analysis, and as always it’s pretty interesting – mostly because of how definitive it is that the mobile web is the big kablooie. Is this the year of mobile? Nope, that was last year. This year, mobile just is.

Why have you been seeing a lot of news about subsidized Internet access for the poor? As Wired explains, “For those children, adults, and seniors, access to the Internet is about far more than getting Facebook or Netflix—it can mean not having access to educational resources, employment opportunities, and social programs that have started to move online.”

Win of the day – a 92-year-old cancer survivor becomes the oldest person to finish a marathon.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

Click here to get The Scoop sent to your inbox daily!

 

The Scoop – Alzheimer’s and Diabetes Link | Edelman Trust Barometer | Google Wearable Technology June 1, 2015

Filed under: Corporate — CMI/Compas @ 4:12 pm

Researchers are finding stronger ties between Alzheimer’s and diabetes (I’ve heard around the office that some even call Alzheimer’s “type 3”) and this understanding is uncovering keys to new treatment.

Sadly VP Joe Biden’s son, Beau, died of brain cancer this weekend.

Some men don’t go to Hooters because of the chicken wings – they go because they’re interested in the waitresses’ kidneys.

You can now download via MM&M the annual Edelman Trust Barometer, and it’s worth handing over your contact info to learn how pharma is faring in the public view across the world. It’s one of my favorite topics actually. Here’s my synopsis – overall people are less trusting of many industries. With pharma, India is most trusting and Germany is least, and generally the informed public is more trusting than the general population. In media, search has seen a surge in trust while general media dropped a teensy bit. The public trusts pharma execs who are more “like them.” Bottom line is the same as last year: we’ve got more work to do, folks.

Google is developing a technology that would make wearables much more functional, as you would control them with hand movements rather than on a screen. This could make wearables more widely used.

The newest Pebble smartwatch has begun to ship to Kickstarter backers (you may recall that this was the biggest win in Kickstarter history with $20 million raised) and reviewers are finding that even though it’s sort of geeky looking, its battery life and other functionality makes it a major competitor to Apple Watch.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

Click here to get The Scoop sent to your inbox daily!

 

The Scoop – Hot Events | eMarketer Digital Ad Spending | Medscape Crystal Ball May 29, 2015

Filed under: Corporate — CMI/Compas @ 4:09 pm

In yesterday’s Scoop I forgot a very important point about our upcoming webinar – the speaker, Dr. Michael Shannon, was chosen because he was a smash hit at a recent major industry EHR conference. Sign up for our free webinar on June 4 at 2:30. You’ll learn more about opportunities for pharma in EHRs and how to encourage collaboration across systems.

Speaking of awesome events, we will be live on the scene at Digital Pharma West, June 1-3 in San Francisco. If you’re interested in attending, you can get a 15% discount – email me for the special code. If you must miss it, don’t worry – you can watch the Scoop for a synopsis.

eMarketer’s report on digital ad spending in pharma shows that our industry continues to invest more in digital, but we still lag behind on that percentage of investment compared with other industries. Thanks to Associate Media Director Brett Marvell for this story.

Medscape had Dr. Eric Topol take out his crystal ball for the next 20 years in medicine in honor of Medscape’s 20th (Happy birthday! You look great!) So – Topol predicts better testing, better treatments for chronic diseases, and potentially Alzheimer’s prevention.

New guidelines say people should begin treatment as soon as they’re diagnosed with HIV.

Mascara-smudger of the day: a physician’s essay takes us to the moment she smuggled a Guinness to a dying patient to help fulfill a last wish.

Celebrity diagnosis of the day: Demi Lovato goes public with her bipolar disorder.

ICYMI: While many current trends, including telemedicine, argue for less hospitalization, a recent patient essay argues for more, better in-patient care. This is Beyond the Pill in its deepest form. She writes, “Whether we are suddenly incapacitated, like my husband, or dependent on recurrent interventions, like me, patients are expected to be resilient and resourceful. Yet with very short hospitalizations, patients cannot be resilient or resourceful if we are too ill-informed, disabled, isolated, inarticulate, impoverished or weak to help ourselves.”

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

Click here to get The Scoop sent to your inbox daily!

 

The Scoop – Pay for Performance | Google Challenge | Viral Photo of the Day May 27, 2015

Filed under: Corporate — CMI/Compas @ 4:09 pm

One major health company is exploring pay-for-performance deals with pharma companies. Wall Street Journal reports: “Express Scripts Holding Co., a large manager of prescription-drug benefits for U.S. employers and insurers, is seeking deals with pharmaceutical companies that would set pricing for some cancer drugs based on how well they work.”

Tech win of the day (wait for it…) – Everything Google may announce at their developer’s conference is listed right here, thank you EVP Media Eugene Lee for this story. So – a boost to Android, maybe competition to flickr and Apple Watch, and also some new home Internet-of-things type stuff to complement Nest. But the BIG news has already been announced: Google is pledging $20 million to development of prosthetics and has launched a challenge to smarties everywhere to join in and help people with disabilities.

Sweetness of the day: two children undergoing cancer treatment sharing a besties cuddle and the photo has gone viral.

SIDS seems to be more common in higher altitude areas.

Coke – arguably one of the best-known brands of all time – is doing something very interesting to train its leaders: taking them out of their jobs for 6 weeks. Rising stars at the company go through an academy training that shows them the ins and outs across the company, across the world, making them even stronger. Thanks to Associate Media Planner Dana Trimborn for this story. For more on the history of Coke as well as the other beverages that changed history, I highly recommend “A History of the World in 6 Glasses.” (Can you guess the brand with the longest-running continuous logo? Hint: it’s not Coke.)

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

Click here to get The Scoop sent to your inbox daily!

 

The Scoop – Postpartum Mental Health Interest Surge | NPs in NE | Beyond the Pill May 26, 2015

Filed under: Corporate — CMI/Compas @ 4:07 pm

A new law in New York focusing on reducing depression in new moms has spurred a surge of interest among healthcare professionals in learning how to treat mental health.

We haven’t talked about nurse practitioners in a bit – but their impact and prescriber status in many states has continued to rise. In Nebraska, for example, NY Times reports that 1/3 of the state’s residents are more than an hour away from a doctor. The Times doesn’t report on Nebraska often so when they do, it’s time to listen.

While many current trends, including telemedicine, argue for less hospitalization, a recent patient essay argues for more, better in-patient care. This is Beyond the Pill in its deepest form. She writes, “Whether we are suddenly incapacitated, like my husband, or dependent on recurrent interventions, like me, patients are expected to be resilient and resourceful. Yet with very short hospitalizations, patients cannot be resilient or resourceful if we are too ill-informed, disabled, isolated, inarticulate, impoverished or weak to help ourselves.”

Who else is a big fan of Dr. Danielle Offri? Her latest for NY Times explores why she always documents next of kin contact information for her patients – and within the essay you’ll see the side of doctors that is really impacted by their patients’ lives outside the exam room.

Famous pairings, go: um… okay, um Romeo and Juliet! Peanut butter and jelly! Add a few more to the list as referenced in recent studies: obesity in teens and bowel cancer; and depression and heart failure; depression and Parkinson’s.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications

Click here to get The Scoop sent to your inbox daily!

 

The Scoop – Next Gen ACOs | Autism Personified | Weird News of the Day May 22, 2015

Filed under: Corporate — CMI/Compas @ 5:37 pm

CMS has announced the model for the next generation of ACOs, and with it they’re saying, “we’ve had some laughs, we’ve learned some lessons, we’re getting better,” and also “telemedicine is cool with us.”

Today’s search news has nothing to do with Google. I’ll pause to let that sink in a bit. Okay. Bing has done some research around the value of brands bidding for keywords around their own brand terms. There’s a lot of interesting detailed information in this article, but the short of it is – in the industries they studied (travel and retail), there were clear benefits. Thanks to VP Search & Emerging Media Justin Freid for this story.

What happens when someone is diagnosed with autism at age 21? In this beautiful and informative story, autism is explored in a very different way – not as a disease that happens to a patient, but as a different sort of life that has a lot of potential.

A side effect of the HiB vaccine is decreased risk of acute lymphoblastic leukemia, and scientists have discovered that it’s because of the way the vaccine triggers an immune response.

Weird news of the day is a toss-up: is it Nintendo hiring a new executive named Bowser (possibly the only time the phrase “fire breath” has appeared in a personnel press release), or is it a Wall Street Journal article written almost entirely in emoji? Either way…TGIF.

ICYMI: The CDC has created a map of the US showing the leading cause of death in each state. Louisiana, you’ve got some explaining to do.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

Click here to get The Scoop sent to your inbox daily!